仲礼企业自创建以来始终坚持“务实、创新、团结、拼搏”的精神理念，本着“用科技促发展，靠诚信赢市场，以质量求生存，从管理要效益”的宗旨，以“打造仲礼国际品牌，创建世界一流企业”为目标，实施大战略、采取大手笔、构建大产业、谋求大发展的重大成果。充分利用人才、资金、技术等优势，百折不挠、锐意进取，不断向市场深度和广度发展，使公司从小到大、由弱变强，铸就了今日集团企业之辉煌。

ZhongLi Group always adhere to the spiritual concept with "pragmatist, innovation, teamwork and hard work", in lining with“promote development with technology, win market with creditability, seek existence by good quality, improve benefit thought good management ", aiming at building Zhongli as an international brand. We are always implementing large strategy, taking heavy-handed, constructing great industry, seeking the great development in order to get major achievements. At the same time, we make full use of talents, capital, technology and some other advantages, indomitable, forge ahead and constantly to develop the market widely and deeply.

集团化后的仲礼企业在今后的发展中，将形成以陶瓷产业为主体，多元化实业（包装、印务、机械、生物保健等）、贸易、物流、房产等多产业共同支撑、稳步发展的格局，努力把仲礼集团建设成为一个股权结构优化、产业结构合理、管理模式科学、企业文化先进、核心竞争力突出的国内一流、国际知名的大型企业集团。

The ZhongLi enterprise group will form a diversified industries in the future development which will treat ceramics industry as the main body, and diversified industrial (packaging, printing, logistic, trading and etc.), trade, logistics, real estate as multi-industry to support commonly so that to steady the development pattern. In order to build Zhongli group to be a domestic first-class and the international famous large enterprise groups, we try to equip Zhongli group with optimization structure, reasonable industrial structure, mode science management, advanced enterprise culture and outstanding core competitive ability.